Using the calendar and big events as a guide to map out your marketing campaigns over the next year could give you a serious edge over your competition. Each month holds promotional potential, containing holidays and happenings that can serve as excellent tie-ins for your products and services. Take a look at this infographic for some inspiration on how you can get a lot of mileage out of smaller events. With the advent of spring, April proves to be especially green with opportunity. Using the right strategy, occasions such as Earth Day, the Masters Tournament and the Boston Marathon might earn your business a little more “green.”