Content Marketing vs. Advertising – What’s the Difference?
Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose...
Andre Bourque is a contributing writer for Benzinga with a column focused on AI trends, news, and opinions. He is an AI-fluent fractional CMO with a focus on AI tools and business processes. His background is in software product management spanning aerospace, Intel Corporation, Sun/Oracle, to start-ups. He is a certified SCRUM master, certified SCRUM product owner, and holds an MBA in IT marketing. He is currently in post-graduate studies for AI and machine learning at the University of Texas, Austin. His passion for mental health led him to found Ketamine Marketing Pros, a digital marketing agency serving ketamine clinics. His work has been published in Forbes, Entrepreneur, CIO.com, Computerworld, and other prestigious outlets. He can be contacted on LinkedIn.
Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose...
Written By: Aashish Sarma As a business owner who is moving into the digital space, you must understand the importance of good quality...
Written By: Jared Carrizales Have you been wondering which industry has the largest reach on social media? Well, the answer may surprise...
Written By: Shawn Price Staying busy is easy. Being productive, that’s the hard part. We can all stay busy all day but that doesn’t mean...

Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
Allow my expert teams and I to serve you at the following companies in my personal portfolio.
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...