Is your website showing up on the first page of search engine results? If not, then you are not leveraging the opportunities that exist online. Think of the more than 3.2 billion people who could be finding your website and you start appreciating the power of an online presence. While millions of websites are built every day, only few are indexed and worse still most have no ROI to scream about. It all boils down to search engine optimization (SEO).
If your target customers can’t find you, it is highly likely Google won’t find you too and this is where your SEO consultant comes in handy. An SEO strategist has the expertise and resources to push your website up the ranking for the targeted keywords. There are many white hat techniques to use including link building, keyword optimization, content creation among others and all this lead to better ranking, which guarantees higher conversion.
With the increasing importance of SEO there are thousands of experts you can find online. How do you choose the best? Here are a few interview questions a potential SEO expert must answer:
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What’s your experience? Do you have a track record?
The answer to this one is of course yes but you need to dig deeper by asking for referrals. Look at the websites they have worked on, as this will help you gauge the level of success. The ranking of these websites will also help you determine how good the potential SEO consultant is.
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What’s Your Guarantee?
Do you want raking in 24 hours? Run and don’t look back because that is only possible if you use black hat techniques. You must appreciate that SEO is not a magic wand to help your website’s ranking but an ongoing effort to improve both on-page and off-page aspects for better ranking.
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How Do You Work?
A2013 Entrepreneur Survey, which comprised of top SEO experts shows that most of the bad apples in the industry don’t have a clear guideline on how they will boost your ranking. As a rule of thumb make sure the techniques to be used are indicated in the agreement lest your website suffers from penalties due spammy content and bogus links.
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How do You Communicate?
In any SEO campaign, you need to be kept abreast of the on goings. This calls for open communication channels and where possible this should be through an interactive platform where you can observe all changes.
There you go; get experts to work on your site and discover the true value of online marketing.
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