Study: 51% of SMBs Believe Analytics Are Critical, but Only 45% Track Them
January 21, 2016
With over 10,000 volunteers in more than 300 chapters across the nation, the folks at SCORE.org know a bit about running a successful small...
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Year: 2016
196 Articles
Saatchi LA’s Hot, New Storytelling Engine for Toyota’s #SocialMedia Campaign
January 21, 2016
Saatchi & Saatchi LA is using relevant data to scale personalization for Toyota’s new RAV4 Hybrid Launch, and it looks good. The...
Slow Consumer Augmented Reality (AR/VR) Hardware Development Drops Forecast to $120 Billion
January 20, 2016
According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4...
Top 7 Trends to Help Brands Target the New Consumer in 2016
January 20, 2016
Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
