The Enigmatic 5th “P” of the Marketing Mix
March 24, 2012
As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the...
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Year: 2012
154 Articles
Prospects Don’t Care About Your Products. They Want Solutions.
March 23, 2012
As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San...
The New Consumer Definition of Value
March 22, 2012
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also...
3 Ways Instagram Is Promoting Big Brands
March 22, 2012
Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
